Michelle Obama’s Reach Higher initiative
Reach Higher is a college access initiative started by former First Lady Michelle Obama during her time in the White House. Reach Higher's mission is to encourage low-income, first-generation students to get to and through college. In 2019, the initiative joined Common App.
Since 2020, I've worked as the Creative Design Manager for Reach Higher, which means you can catch me on the 1s and 2s of all aspects of design, from social media design, to print materials, to animation, to web design.
Illustration
Logo design
Social media design
Brand management & brand design
Print design
10 year anniversary logo
Custom logo design and animation to be used throughout 2024.
Video editing by Giovanny Garzon.
10th anniversary t-shirt design for Michelle Obama
Anniversary t-shirt graphics designed for the 2024 College Signing Day celebration in Washington, D.C., and worn by Michelle Obama during her keynote speech. A variety of color options were provided, white was ultimately chosen, and alterations and tailoring were done by the Office of Michelle Obama.
Photos by Alexander Vassiliadis
Graphics and alternates
Social media design for Michelle Obama
When newsworthy higher education topics crop up, Mrs. Obama, a lifelong higher ed advocate, will call upon Reach Higher for help in communicating them to the public.
Social media design for @ReachHigher
Reach Higher's social media posts reach an audience of 156,000+ across 4 channels. From light-hearted encouragements to infographics synthesizing the most important steps of getting to college, I've been able to stretch and flex our style to meet the moment.
This is what community college looks like
A youtube series created in partnership with BridgeBuilder Cinematic Arts. The series centers on three community college students and aims to break the stigma against the choice to attend community college. Contributions include animation, thumbnail design, and art for full-length videos and social media featurettes.