Better Make Room

Better Make Room is the student-facing branch of Michelle Obama's Reach Higher initiative. The brand aims to speak directly to current Gen-Z high school students — a demographic that is constantly evolving, therefore allowing the brand movement and electricity.

As Creative Design Manager for Reach Higher, I'm responsible for both Reach Higher and Better Make Room brand identities. The two distinct brand identities keep me on my toes in the best way, and constantly push me to grow and experiment.

Illustration

Social media design

Brand management

Communications

FAFSA survival guide

How to make FAFSA topics compelling enough to linger on a social media post? My answer to that: stickers. FAFSA survival guide was an 11-part series breaking down financial aid terminology, currently being revamped for 2024.

Mentor Valentines

Each year, National School Counseling Week falls around mid-February. To encourage the expression of gratitude to school counselors, key players in students' college-going journey, Better Make Room releases Valentines for Counselors on social media.

Social media design for Better Make Room

Better Make Room’s social media posts reach an audience of 112,000+ across 4 channels. Targeting current Gen-Z high school students, this brand allows for playfulness and adaptability.

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Michelle Obama's Reach Higher

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